Writer Heather Larson

https://youtube.com/shorts/N4Ugw-ZPMhw?feature=share That’s me, the talking head! This is technically last week’s news (I post here a week behind). Here’s the thing about TikTok My personal opinion on TikTok is that this whole ban controversy is more about wrestling TikTok into submission rather than banning it. I sure don’t want a foreign government spying on me.…… Continue reading This week in B2B Social: How TikTok Creators are Building Their Contingency Plans (Plus, My Contingency Plan)

This is last week’s news, technically. We’ve made a bunch of these at Leadtail to good reception and I realized I hadn’t shared them here yet. I’ve been a bit busy there and with growing the membership of DestinyArchiecture.net, the act of posting here slipped my mind. A little backstory on my news life Sound…… Continue reading This Week in B2B Social

One of the reasons I loved writing broadcast news was its simplicity.  The stories I put on TV were a max length of 1:30. The radio newscasts I wrote were no longer than 1:00. Even at these short lengths, the battle for attention is hard fought. How can you compete with your writing? Photo by…… Continue reading Two Actions the Legacy Media Must Take to Gain More Readers

On December 1, 2021, I started a 90-day #ContentStorm in which I’d “storm” the Internet with my content for 90 days. Here’s how you do it:  Every single day, you write something online.  It doesn’t matter where you publish it, just that you publish it.  It Doesn’t Matter How Long The Writing Is But you’ll get farther…… Continue reading Why + How You Should Do Your Own 90-Day #ContentStorm

Whenever things change, it’s probably because they need to.  Let’s add writing habits to that.  Here’s how my writing habits changed during my first 90 days of writing online—and how you may seek to change yours.  I Realized Quickly I Hadn’t Been Using Ulysses At All At one time, this was a must to organize my many ideas.  But…… Continue reading Writing Daily Changes Your Writing Habits—From Tech Stack to Personal Growth

You can pivot from whatever you’ve been doing into a marketing career without paying a single cent. How to Get Free Training in Marketing Online  If you’re thinking about getting into digital marketing as a career, no doubt you’ve started to see new ads popping up in your various social feeds. “Join our college for 12-18 months…… Continue reading How to Use FREE Online Courses To Pivot to a Marketing Career So You Can Work From Home

I posted a YouTube video about this, but let’s go deeper with more ideas than just, “Stop scrolling” and “Don’t touch your phone the first hour you’re awake.” Schedule It Put it on your calendar and it will get done. If this still doesn’t work, then you’ll realize how you can improve your calendar and…… Continue reading 5 Ways You Can Find The Time To Create Content 

There I was, two years ago—sick as hell and knowing I couldn’t go back to a stressful full-time (and then some) job outside the home.  Side note: Who wants a job when you can have a career?  But that’s not the A-ha moment. I’d been a writer for 20 years; I didn’t need to “go to…… Continue reading The A-ha Moment That Helped Me Pivot To Remote Work 

I’m writing this because I want to find out if there are any other creators who are torn about TikTok. While I LOVE the possibilities offered in short-form video on social as a whole, TikTok is making me nervous. Why build there if the U.S. and Canada have such a negative view of it at…… Continue reading Right now, I’m very torn on TikTok

As a writer, it’s great when someone features your work in their Twitter feed and newsletter. It’s just as excellent when it reveals how great your CEO and VP are at building relationships. Not that this is a secret. Those in the know, know Carter and Karri of Leadtail are the OGs of building relationships…… Continue reading Ted Rubin of Return on Relationship features Leadtail: Communicating in the TikTok Era: A Guide for B2B Marketers ~via @Leadtail’s @WriterHeatherL