Found this great article today about how Arbitron makes PPM happen. I know it has little to do with writing. But many writers also happen to just kind of fall into sales and marketing, so I thought it was worthy to share on the blog. I’m a writer who also works in radio, in fact, I consider myself to have been raised in radio. When I started in broadcasting, we were taught to aim whatever we did on the air towards the elusive Arbitron diary keeper. But today, that diary keeper has become a PPM wearer. This women in the article is the one I’m speaking to on the air. It’s nice to “meet” her finally, if only through a short article.
Published by CureCJD_Heather Larson
Life Coach & Reiki Master, journalist, writer. That's who I became after CJD rocked my life in 2004 and again in 2008. I was a baby journalist when CJD killed my mom in 2004. I'd grown a little more and enrolled at Boston University by the time my uncle died in 2008. The 2020 pandemic put the issue of CJD back into a major focus -- that's where my story picks up. View all posts by CureCJD_Heather Larson