Shedding some light on how PPM works

Found this great article today about how Arbitron makes PPM happen.  I know it has little to do with writing.  But many writers also happen to just kind of fall into sales and marketing, so I thought it was worthy to share on the blog.  I’m a writer who also works in radio, in fact, I consider myself to have been raised in radio.  When I started in broadcasting, we were taught to aim whatever we did on the air towards the elusive Arbitron diary keeper.  But today, that diary keeper has become a PPM wearer.  This women in the article is the one I’m speaking to on the air.  It’s nice to “meet” her finally, if only through a short article.

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