I am once again writing SEO copy as well as social media updates. The last time I wrote SEO copy, we didn’t have social media to contend with, so that’s one change. I started working on this type of writing in 2006 when I took a job at SEO firm Submitawebsite.com. Back then, we could write any kind of horrific copy as long as it was keyword heavy. That’s changed. Now too many keywords are spammy (you think?) and the “articles” I am writing actually need to be compelling so as not to be penalized by the search engines. That’s so much better for clients’ websites, so that’s awesome. Plus, it allows me to be more creative in the content I create.
When I worked my last job at Entercom Communications, I was a morning radio personality. I’ve been on the air since 1998, which means two things:
1. I am a survivor.
2. I have witnessed and endured many changes in traditional broadcast media over this span of time.
When social media burst into the “old media” scene years ago, I jumped into it. I’d gotten into Twitter and Facebook the last time I was a freelance writer between 2006-2008. I incorporated my social media skills into my on-air shifts at 98.7 The Peak in Phoenix and then at KDGS-Wichita for the past four years. I am one of those “old school” jocks who chose to embrace social media.
I am looking forward to embracing more change in social media and SEO — two industries that live and die by algorithm changes. I’m happy to be a part of both!
Writer Heather Larson 