If you’re a creator, I think TikTok can be worth a look. Personally, I’ve grown more interested in YouTube shorts right now for its monetization potential. I’m also concerned about TikTok’s longevity as it appears to be a target for the U.S. government right now. But all last week…my YouTube app for iOs was broken! I couldn’t upload a thing.
The moral of the story: don’t put all your eggs in one short-form video basket.
I’ve previously done a podcast about B2C in which my friend Ken Moskowitz shares some secrets about the TikTok algorithm 👇