Writer Heather Larson

This one is a hard truth, so get the tissues ready in case you need them. My coaching method is NO FLUFF. So get ready for a truth bomb! https://youtu.be/EXzzP8FgN0A The A-ha Moment That Helped Me Pivot To Remote Work The A-ha Moment That Helped Me Pivot To Remote Work There I was, two years…… Continue reading The A-Ha Moment That Helped Me Land Remote Work as a Freelancer

Here’s part 2/2 in my series about TikTok marketing in B2B for Leadtail. ICYMI, part one is posted here. If you’re a creator, I think TikTok can be worth a look. Personally, I’ve grown more interested in YouTube shorts right now for its monetization potential. I’m also concerned about TikTok’s longevity as it appears to…… Continue reading Communicating in the TikTok Era: A Guide for B2B Marketers

I have been calling this type of content by several names this year: Native content Micro content Zero-click content I think that last one is catching on in the marketing industry since I attended a SparkToro webinar about zero-click content. The above photo is a Typeshare sub-atomic essay. It’s around 100 words long. I wrote…… Continue reading Have You Tried Zero-Click Content?

Just thought I’d share some recent YouTube accomplishments. I owe it all to adopting short-form video! I wrote about it, if you’re interested. July 2022 was a good month, but not as good as June 😉 There’s still time to hop on this organic reach game with YouTube shorts! In January, I forced myself to learn…… Continue reading Short-Form Video Is Where It’s At

There are two courses in digital marketing you can take online for FREE right now. They are perfect for beginners to digital marketing. You can know absolutely nothing and either of these courses will get you up to speed. I took both of them so I could compare them. Here’s how that works.  *Last year,…… Continue reading Which (FREE) Digital Marketing Certificate Course Should You Chose—Hubspot Academy or LinkedIn Learning? 

Of all the 150+ things I’ve written this year on Typeshare, this was my most engaging piece of writing. This atomic essay written during my first cohort of Ship 30, earned an engagement rate of 12.5%. Per Ship 30 standards, I should now double down on what worked here and write more of that. https://twitter.com/WriterHeatherL/status/1484663408289067009…… Continue reading The Most Engaging Atomic Essay Of All Time (So Far)