My philosophy is to put yourself out there, test content, and then study analytics. Metrics are often my boss, but I never lose sight of the human beings I serve.
Tag: marketing
How to make a video go viral
I guess I’m just in a marketing mood today. People were re-tweeting this piece earlier on Twitter about how to make a video go viral. As a budding video creator myself, my ears perked up. It’s an interesting take on the viral secrets of success. I’ve been making a few videos while on the air…… Continue reading How to make a video go viral
Shedding some light on how PPM works
Found this great article today about how Arbitron makes PPM happen. I know it has little to do with writing. But many writers also happen to just kind of fall into sales and marketing, so I thought it was worthy to share on the blog. I’m a writer who also works in radio, in fact,…… Continue reading Shedding some light on how PPM works
Writer Heather Larson 