I am once again writing SEO copy as well as social media updates. The last time I wrote SEO copy, we didn’t have social media to contend with, so that’s one change. I started working on this type of writing in 2006 when I took a job at SEO firm Submitawebsite.com. Back then, we could write any kind of horrific copy as long as it was keyword heavy. That’s changed. Now too many keywords are spammy (you think?) and the “articles” I am writing actually need to be compelling so as not to be penalized by the search engines. That’s so much better for clients’ websites, so that’s awesome. Plus, it allows me to be more creative in the content I create.
When I worked my last job at Entercom Communications, I was a morning radio personality. I’ve been on the air since 1998, which means two things:
1. I am a survivor.
2. I have witnessed and endured many changes in traditional broadcast media over this span of time.
When social media burst into the “old media” scene years ago, I jumped into it. I’d gotten into Twitter and Facebook the last time I was a freelance writer between 2006-2008. I incorporated my social media skills into my on-air shifts at 98.7 The Peak in Phoenix and then at KDGS-Wichita for the past four years. I am one of those “old school” jocks who chose to embrace social media.
I am looking forward to embracing more change in social media and SEO — two industries that live and die by algorithm changes. I’m happy to be a part of both!
Great news! I am re-starting my freelance writing business!
I gave it up in January 2008 to return to full-time corporate American living when I took a job as a digital editor at Westwood One Metro Source in Scottsdale, Arizona. I worked a morning shift updating news feeds for what ultimately became 98 radio station websites. Then I moved over to the Entertainment News desk and was assigned pop (CHR) and AC music stories as well as television stories about sitcoms, actors, and reality shows.
So yes, I wrote about Justin Bieber for Westwood One when he was a new YouTube phenomenon and the Jonas Brothers before Nick Jonas became an ab-slinging “Jealous” singer. I interviewed all those “Survivor” cast-offs (whose names I can’t remember now though it was fun) as well as some pretty cool actors from shows I actually liked — like the people from NBC’s “Community.” There may actually be audio of me interviewing Donald Glover on somebody’s aging hard drive somewhere…sigh…
Now he’s Childish Gambino and I’m doing morning radio on Power 93.5 in Wichita, Kansas playing his music! Life is full circle sometimes.
But since I’ve been here doing radio since January 2011, I’ve let the freelance writing fall away. Where did it go? Well, radio keeps me busy. Then I started my own Reiki business as I am a Reiki Master. That means I can practice on you as an energy worker as well as teach you the traditional Japanese art of Reiki.
But it’s time once again to hang up the “freelance writer” shingle outside my door. I used to write for CNET’s Webshots.com, reviewed a Mana concert while sitting front row (best sound ever), and created a kickin’ music festival podcast for the new defunct MelodyTrip.com… Actually, most of the sites I wrote for are now gone. It’s been seven years. I also have some journalism experience in print publications, especially in community magazines. There was a time I even wrote SEO copy. Jane of all trades…Master of…well, Reiki!
Here’s what I would be fantastic and experienced at writing about for new clients:
*Holistic health & wellness.
*Reiki, Quantum Touch, Massage, Energy work, energetics, angel healing, polarity, cranial sacral, animal Reiki, Seraphic Wisdom, metaphysics, meditation, spirituality, chakras, health spas, yoga, and more.
*Music, entertainment, and pop culture (often with an extra dose of snark and great quantities of humor).
*Gluten-free, allergen-free cooking and living.
*Concert, album reviews, and band interviews.
*Press releases, social media, and marketing materials.
*Commercial ad copy for radio spots.
*Guest blogging and ghost writing blogs for your company.
*Conducting interviews to either transcribe into Q&A for your website, or to use to create articles and original content for your company webpage. (I have years of experience conducing interviews with non-profits for radio public affairs shows as well as A-list celebrities for live on-air purposes as well as experience in conducting interviews for journalistic articles).
*Coaching and tips for those who are about to be interviewed by the media.
*Traditional and new media subjects; changes and trends in media.
Now to find my first freelance writing job! I was inspired this morning after a friend needed a rush job on some proofreading. Here goes nothing!
Please let me know how I can meet your writing needs via email at everythingheather [at] gmail [dot] com.